Starbucks has added its app to Apple’s new passbook application, which is Apple idea of the digital wallet. Apple really want to go all out on this one with features of the Starbuck application even showing off the use of Passbook on the Apple website. It really is the perfect use of it with QR code purchases, gift cards and Starbucks loyalty card program all being used within the app.
The way passbook is designed it is meant to know where you are and bring up the necessary information up onto the lock screen. So if you are near a Starbuck it will bring the shortcut to the Starbuck passbook application. This could lead to many different types of in app payment and in the future Passbook could type into a mobile payment system itself if banks start to get involved.
