The one thing I love about Apple’s Events is that they always do them by giving little notice to their audience. It’s always like they announce their events around 7 days before it starts, leaving little time for the attendees to plan their trips. It’s certainly very exciting however that they’re able to announce it and get it done so soon afterward, Apple doesn’t need to bother with anticipation since the whole world is looking at them anyway.
iPads are without a doubt the most popular tablet, sure you can throw your market stats at me, or say how Android is amazing blah blah, but quite frankly take a look around. Have a look at the rest of the world and you tell me what kind of tablets people use. I *never* see any other tablet other than an iPad being used anywhere. People seem to assume that iPads = Tablets, much like it used to seem that Windows = computer, right up until Apple had a grasp on the market (I dare you to argue with me on that one, but again, how many people do you see getting excited in the Apple stores compared to PCWorld, hm?).
Today’s event was very special, one that I’m not sure I totally agree with given how much I favour Steve Jobs’ decisions within Apple. Jony Ive is a design guru, but it seems that Tim Cook is having a firm sway on what is decided. Jobs never much cared for smaller tablets, saying that the 10 inch size of the iPad was the best size. Nevertheless, this is what we’ve seen today..
Apple like to make a big thing about their products being used in education, and it’s no surprise that they want to keep their products up to date where it counts. Today they released iBooks 3, the latest update to the app. With this we see updates to how you view books, allowing book updates for newer versions of text books and novels.
Updates to the Mac
Tim Cook likes his figures, and today he told of how their 13″ MacBook Pro brings both the right screen size, and couples it with the kind of power that everyone expects from a professional notebook. He explained that their 13″ MacBook Pro is their best selling notebook, and they wished to introduce an updated design to it, to mimic that of their 15″ MacBook Pro.
13″ MacBook Pro with Retina Display
Apple introduce their new MacBook Pro, their best selling notebook, with their most amazing display. A big feat, and something that makes this notebook far too attractive for someone with a notebook already. Damn Apple, why do you do this to me?!
Much like the 15″ Retina Display MacBook Pro we see the highest quality in terms of display and pixel density. We also see 409,600,000 pixels across the entire display, that’s around 4 times the resolution of a 1080p HD Television. Pretty stunning if you ask me.
This 13″ MacBook Pro has the 2nd highest resolution display of any notebook. The 15″ being the first.
Refreshed iMac and Mac Mini
Before I started writing this blog post I almost anticipated that the update to the iMac would just be a minimal refresh, oh how I was wrong! The new redesign to the iMac is simply amazing. 5mm thin at its thinnest point, half the thickness on the display, and a new design for the lamination process for the glass in it.
Bringing the similar design to what we’ve seen in the past with iMacs, Apple doesn’t disappoint with this iteration. With the introduction of Intels Ivy Bridge CPUs, Nvidia Keplar discrete GPUs, and 8GB RAM as standard, it’s a very meaty machine by default. Apple have also given us the chance to combine the standard Hard Disks with Solid State Flash Storage, in what they call Apple Fusion. Apple Fusion is a process by which Apple combine the speed of a SSD with the capacity of a HDD. By coupling the two together and expanding the storage across two separate disks, we see an amazing way of storing data, and prioritising the speed and storage of the device.
Apple Fusion not only makes it seem like there is only one physical device, they also introduce a way, by means of software already installed in OS X Mountain Lion to shift the most commonly used applications to the flash storage. This therefore means that commonly used applications can take precedence and are given the speed that you would expect from SSD flash architecture. Apple offers this Apple Fusion in 128Gb Flash + 1 or 3TB HDD.
Take a look at The Verge’s hands on here
When the original iPad came out, I felt instantly that I needed to have it and experience what it could offer me. I was far from disappointed, and that iPad became a very integral experience to my education, free time and working times. Since the introduction of it Apple have done nothing but improve the quality of the iPad, the 2, the 3rd iPad, and now their iPad mini.
The iPad mini has exactly the same screen resolution as the iPad 2, the same hardware as it, but a smaller form factor of 7.9 inches. This means that it’s small enough for you to hold it in one hand, but also big enough for it to be a portable and useful tablet.
At the lower price of £269 in the UK it introduces itself to a broader market of users, becoming the cheapest iPad yet. The iPad mini comes with WiFi options and Cellular LTE options.
Take a look at The Verge’s hands on here.
The lacklustre part
Yes, much like any Apple product, or computing item there are always downsides. The iPad 3rd generation was released a mere 6 months ago, and today Apple have released their 4th Generation iPad. With a minor refresh in specifications to match that of the iPhone 5, they also introduce their lighting port. If you bought the 3rd gen. iPad I feel deeply sorry for you.
On the other hand, if you haven’t, I’d be greatly receptive to a 4th gen. iPad if you’re buying one for yourself.