Like a brick and mortar business, the return on investment is very crucial to an online business or a website as well. However, for online businesses and websites, this is often referred to as conversion rates which mean the rate at which your visitors take the desired action on your website. The desired action is different for all websites. It might be a purchase or just a subscription to a newsletter. The desired action is actually what you want your visitors to take ultimately when they visit your site. In case if you are having a blog, you might want the visitors to follow your blog and subscribe to it, which will be the desired action of your site.
A website having a low or no conversion rate is of no use for you. If it is what you are facing, it is time to reinvent your website and use some good strategies to increase the right traffic on your site and draw that audience to take the desired action.
Getting the right audience
Here is when your SEO and internet marketing strategies come into play. Research the keywords extensively to find the exact keywords that people use to find you. If you are using the right marketing strategies but the wrong keywords, your site may rank high in search engines but it will get the wrong audience and so, the conversion rate of taking the desired action will be low.
Well written content
A poorly written copy is one of the several reasons why visitors click away from your site and decide not to return. A good sales copy and interesting as well as informative web content is very important to attract the visitors and retain their interest. Your website should actually give information that is useful for the visitors and which will make them interested to learn more about it by taking the desired action.
If you are selling some goods or service, the information given about the subject should be very comprehensive and authentic, which will help the visitors make up their mind about purchasing. Your content is what will build the trust of your visitors so make sure, you consider this when writing.
The content on every page of the website should make a clear call to action. Don’t expect them to take the action themselves without you telling them to take it.
One thing when you notice when visiting a website is the design and outlook of the site. The website should be very attractive with easy navigation, and user friendly features. Having flash content on the site is a great way to make a great impression on the visitors.
There shouldn’t be any drop-offs or leaks in any part of the website. A drop off is a part where the visitors leave your website although they didn’t intend to. All such drop offs and leaks should be identified and eliminated. If your site is selling something, make sure the whole process of “adding to cart” to checkout runs smooth. The site should be simple and straightforward with no complicated navigation.
Using web metrics and analytics can help you analyze the kind of traffic that visits your site and take the desired action. Make sure you use such kind of tools when devising internet marketing strategies for your website.
If you feel confident you can undertake this on your own, if you aren’t sure on what to do you may want to hire a hybrid agency to help with your marketing.