Mickey Drexler the J Crew Group CEO, former Gap CEO and also a board member at Apple has recently been talking about a conversation with the late Steve Jobs at the Fast Company Innovation Uncensored conference. He related Steve ambition to take control of another consumer area this time the automotive industry. In an interview he had at the conference he related how Steve wanted to make te iCar and like he had done with the consumer electronics industry revolutionise the automotive industry.
Apple certainly has enough cash in it’s reserves to make a good go at it. However without Steve it is unlikely they will take on anything that radical. Mickey was quoted in the interview saying
Look at the car business – it’s a tragedy in America. Who’s designing the cars? They talk about expense, they talk about this, and then you say ‘Who’s designing the cars?’
Steve’s dream before he died was to design an iCar. It would have been probably 50% of the market. He never did design it. In the fashion business, you know, Apple has ten products and then they leave alone…the living room they’re dealing with at some point in the near future.
Check out the video of the interview below.