The UK is currently the world leader in smart phone ownership, with around 45% of Brits having their own device. Couple this with estimates that 38% of smart phone users have used their phone to make an online purchase, and you will soon realise that mobile commerce is big business – with approximately 10 million mobile consumers in the UK currently, and a business that continues to grow at an astonishing rate.
If you don’t yet have an optimised mobile version of your site, you are almost certainly missing out on sales. Not only are more and more people using smart devices to make purchases, but conversion rates on mobile devices have also been shown to be considerably higher than on their desktop counterparts.
Mobile Commerce Web Design Tips
There are some essentials you need to consider when creating your mobile eCommerce design, to ensure that your site maintains a high conversion level:
Search for Sales
A key feature with m-commerce is an in-site search bar; with the simplification of your design, allow customers to select their product and head to checkout within a short amount of clicks and little thought. Optimising the results they see fast will aid the conversion rate from your mobile traffic, therefore increasing your overall conversion rate – site wide.
BIG Add to Cart Buttons for BIG mCommerce Success.
Firstly, you need to ensure that all links are easy to reach, and so BIG BUTTONS are a must. It’s surprising how often the main call to action of a page gets missed out. Keep your design simple, make sure the customer can find what they are looking for immediately.
Cater for “browsers” and “buyers with intent”
People who want a product now will use the search bar as recommended above. However those who need want to browse, need inspiration to stop them bouncing off. Try to split your navigation into categories that suit your audience. For example, “Side tables” is a category for someone who knows what they want, whereas “for the bedroom” is someone who needs inspiring.
Above are some examples of mobile optimised web designs from web design company Webtise. Webtise are a UK-based web design and marketing company with a host of internationally-recognised clients from across the UK.