In a bid to make the already incredible popular iOS app store even more popular Apple have released ‘Free app of the week’ and ‘Editors choice’. This is a great little stunt as it draws users into the store making them want to come back to find out what the free app of the week is, when they do this another app they like might catch their eye. This is a great way of cross selling within the app store.
The free app of the week this week is an app called ‘Cut the rope’ which is a little is game, the site that broke the story touch arcade commented on the update say;
As the official App Store Twitter account posted earlier today, Cut the Rope: Experiments is their “Free App of the Week”, which as far as we can tell is the first of its kind.
Now, don’t get me wrong, Cut the Rope: Experiments is an excellent game and you should go download it immediately if you haven’t already, no matter what the promotion is. But it will be interesting to see if this is something that Apple keeps doing each week, and I’d be curious to know how they decide on which games or apps to promote.
Personally I think Apple will continue to do this as the weeks go on as it is a popular feature of their iTunes store so it only makes sense that they would roll it out to their app store.