In the race to become a more and more social search engine, Google took a big step today with one of the biggest changes to the search engine in recent years. Google has made it more social, releasing search plus your world. In an effort to integrate social into the whole search process Google has pulled all of your Google Plus data into its SERPs, of course this does mean you have to use Google Plus which lets face it, unless your into this sort of stuff isn’t going to be many people. Even then you have the ability to turn it on and off with the button below which google have kindly placed at the top of the page.
It’s hard to say what sort of effect this will have on SEO as this was only launched today but the key thing is that without a great increase in users of Google Plus this isn’t going to be that effective. With early reports saying that users who are logged on and therefore going through https only affect 15% of the keyword data, the number of people who will be using search plus your world will be even lower than that.
However this would make SEO a lot more difficult if there were a large uptake in Google accounts, these accounts would see items that their friends have viewed been ranked higher than the organic search results. This making it quite difficult to see where sites are actually going to be located in a users SERPs. To go this surge in users Google would need to take a big chuck out of Facebook’s user share and that doesn’t look like it is going to happen anytime soon.
It does indicate that the move to a more social search is getting ever closer, personally I can’t see this being a great thing,I don’t know about you but I’m not sure I’d trust all my friends over the algorithm Google has worked so hard on.